Our aim is to make modern beauty accessible. Nowadays, the body presents itself in an original way as a great ambivalence:
neither just object nor just subject: neither just object nor just subject.
We are working on a new model of aesthetics that is conscious, strongly identity-based, accessible and sustainable over time. This means rewriting the language of well-being and care. Rethinking the intersection between body and tools, between the person and their needs.
Our bodies communicate new meanings and they breathe freedom.
We wish to bring beauty back into our hands.
We wish to be a conserving revolutionary.